Emma Gilmartin

Emma Gilmartin

Emma Gilmartin joined the University of Glasgow in 2013 and has revolutionised the way the University approaches Social Media, putting its students and staff at the forefront of its activity. As Head of the award-winning Social Media team, she oversees its strategic vision and digital content planning. She has unified the University’s online presence, established and strengthened Glasgow’s social brand and led an overhaul of Glasgow’s social output – using emerging channels and live platforms to tell the University’s story, break news, promote world-changing research and grow community engagement and all things #TeamUofG. She has spoken at multiple conferences and writes blogs on the importance and value of Social Media in the Higher Education sector. Before life at Glasgow, Emma successfully established Social Media at the University of Aberdeen and Netball Australia with the Australian national netball team, the Aussie Diamonds, in Melbourne.


Emma will be delivering the workshop How social media can help in crisis communications - The University of Glasgow and the pension dispute of 2019 on Tuesday 9 July with Peter Aitchison, Director of Communications and Public Affairs, University of Glasgow, UK. The workshop will also include a presentation How do we respond to the use of social media in our workforce dialogue? from Jacqui Tam, Vice-President (University Relations) at the University of Alberta (Canada).


The University of Glasgow - along with many other institutions - was caught up in the USS pension dispute of 2018. During the planning stage of how to deal with the issue, social media was identified as an important part of the communications mix. 

Emma and Peter will outline the challenges and successes of the strategy – and how social media has now become a crucial tool in all that Glasgow does, including communicating on Brexit. 


This page was last updated on 20 March 2019