Jacqui Tam

Jacqui Tam

Jacqui is the Vice-President: University Relations for the University of Alberta. Her portfolio comprises marketing and communications, including internal and external communications, branding, issues management, crisis communications, media relations, and overall reputation management, as well as government and community relations. 
She joined the University in November 2014 as Associate Vice-President: Marketing and Communications then acted as Interim Vice-President: University Relations from October 1, 2016 until July 1, 2017 when she was appointed to the continuing VP role. 
 
A native of Newfoundland, Jacqui has approximately 35-years’ experience in both the profit and not-for-profit sectors, including four years at the University of Lethbridge and 14 years at Wilfrid Laurier University in Ontario, where she led the development of their award-winning Inspiring Lives brand. Prior to joining the University of Alberta, she was Chief Communications & Community Engagement Officer in the health sector in Ontario. 
Jacqui has won more than 75 individual and team awards for campaigns, publications, communications/public relations programming, writing, advertising, websites, publications, and special initiatives. 
 
Throughout her career, Jacqui has been active in a number of professional associations, including the International Association of Business Communicators (IABC), the Canadian Council for the Advancement of Education (CCAE) and the Council for the Advancement and Support of Education (CASE). For ten years, she was the Canadian representative on the Steering Committee for the Association of Commonwealth Universities PR, Marketing and Communications Network. She has also taught part-time in the Business Faculty at Memorial University. 
 
Jacqui has Bachelor of Science in Mathematics from Memorial University, and a Master of Arts in Journalism from Western University. Additionally, she is the author of the award-winning Alzheimer’s memoir Standing Tall: A Daughter’s Gift, and a second memoir, Twenty-one Days in May.
 
Session
Jacqui will be delivering the workshop How do we respond to the use of social media in our workforce dialogue? on Tuesday 9 July. The workshop will also include the presentation How social media can help in crisis communication - the University of Glasgow and the pension dispute of 2018 by Peter Aitchison, Director of Communications and Public Affairs and Emma Gilmartin, Head of Social Media and Student Communications at the University of Glasgow (UK).
 
Synopsis
Faculty members may use social media as part of their public intellectual role to share sometimes controversial information and opinions, or to criticize their institution or its partners. Non-academic staff may use social as an outlet for frustrations they feel with their supervisor, their job, their department, or the institution itself. While not speaking for or on behalf of the institution, their comments can have a particularly negative impact on the institution’s reputation and workforce.
 
Jacqui will talk about techniques for addressing some of the most common challenges around workforce use of social media, and share the critical questions to ask when deciding how best to respond, or whether you should respond at all.
 
 
This page was last updated on 16 May 2019